About ShopBBN Directory
Celebrating and Uplifting Black-Owned Businesses in Minnesota.
Our mission
Our mission is to connect the community with Black-owned businesses, empowering economic growth and creating sustainable opportunities for Black entrepreneurs.
Why Shop Black-Owned Businesses All Year Round?
The Power of the Black Dollar
National Impact: Black Americans contribute $1.6 trillion annually to the U.S. economy. Yet, only 2% supports Black-owned businesses. A 10% increase could inject $50 billion into the economy annually.
Minnesota Impact: Black Minnesotans hold $7 billion in buying power. If each Black household redirected $90 monthly to the 55,000 Black businesses in Minnesota, it could inject $130 million annually into the local economy—creating jobs, fostering growth, and uplifting communities.
The Gap: Nationwide, Black households average one-tenth the wealth of White households. Minnesota ranks among the worst for racial income gaps, emphasizing the need for economic equity.
The Solution: Supporting Black-owned businesses creates jobs, builds generational wealth, and strengthens communities.
How You Can Support During The Year
Shop: Browse the ShopBBN Directory and support Black-owned businesses all year long.
Save: Look out for special promotions and deals from participating businesses.
Share: Post your purchases on social media with #ShopBBN and tag us to help spread the word.
Invest: Encourage your friends, family, and networks to prioritize shopping Black every month, making it a consistent commitment, not just a seasonal initiative.